Not sure why this isn't in everyone's cleaning routine and on every shelf in the world, but it's awesome! No more painful scrubbing and tugging at the eye to dissolve mascara (not to mention that the liquid cleaners always end up in the eyes), but this needs no rubbing at all. Simply apply (sparingly), wait a minute, then wash off with water. Lashes are soft and not cakey and don't need heavy rubbing. Much nicer on the thin skin around the eye, and this almost never gets into the eyeball thanks to the precise application.
