I wasn't expecting much from this eyeliner, but holy cow it's gorgeous! It applies very easily and is buildable, but I really didn't have to build it up at all. Even more to my surprise, it did not transfer or smuge once applied. I have hooded eyelids and even by end of the day it didn't transfer to the rest of my eyelid. It even stayed put on my lower eyelid, which is another problem area for me. I had no problems with irritation and it was weightless compared to many other eyeliners I have used. The colors and chrome shift is BEAUTIFUL. I feel like I can say this is my favorite eyeliner now. I hope they continue making and even extend the color options.