I really love this product. It's easy to use and really does look just like brow hairs! My brows are dark but really thin and this fills them in perfectly. Once it's dry, it stays on all day. I took a star off only because it takes a bit to get the hang of the application, and also it only goes so far. I'd say between 5-10 uses max (depending on your coverage area) (mine are thin), BUT, at this price, I'm buying like 10 more! Love!